After two years of studying architecture in the bitter cold of Minneapolis, Fred, a Chicago native, transferred to Virginia Commonwealth University where he earned a BFA in Communication Design.
Fred then headed north to Washington, D.C. where he eventually became a lead designer for Corporate Images - a firm that was the forerunner to Web giant iXL and specialized in the support of emerging high-tech industries. After returning to Richmond, he established FPF Associates, a design firm with a client list that included Grant Thornton LLP, Bank of Virginia, Oakland California Convention and Visitors Bureau, the Virginia Museum of Fine Arts, The College of William & Mary, and GE Lighting.
In 2000, Fred joined the Bergman Group, where he has developed specialty marketing for ExxonMobil, Sandler Training, CapTech, American Express, Martha Jefferson Hospital, DCI Group, Beaumont Hospitals of Detroit, Wells Fargo, VCU Health System, the National Audubon Society, American Enterprise Institute, the George W. Bush Foundation and Capital One. Fred has extensive experience in both print and electronic design.